Wednesday, October 10, 2018
Whether you’ve been in business for years, months or weeks, taking the leap to start your own business takes enormous courage, bucket-loads of self-belief and tonnes of passion. It should also be fun – even on the days when running your own business is sheer hard work. That’s why it’s so important to know your business “why”. It will keep you focused and on-track throughout your business journey but it’s something many business owners struggle to identify.
Why choose your business?
Let’s be straight! The “why” of your business is NOT some deep, philosophical process. The “why” of your business is highly practical and covers things like:
Once you know your business “why” making any decision will be much easier as you assess whether the outcome will be a great match for your business. For help to discover your business “why”, read a previous post that takes you through the process .
When you love your business, others will too. So be clear about why you do what you do and how you help your customers.
Find these business tips interesting?